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Netflix is experimenting with AI-powered interactive storytelling, allowing viewers to influence plotlines in real time. Here’s what it means for entertainment, creators, and the future of streaming.

After regulatory shocks shook its payments business, Paytm is pivoting hard toward profitability. Cost cuts, lending partnerships, and a leaner strategy are now central to its comeback plan.

PhonePe is gearing up for a highly anticipated IPO as competition in India’s UPI ecosystem intensifies. Here’s what it means for fintech, investors, and the future of digital payments.

Microsoft is quietly reshaping Windows by embedding AI copilots into core system functions. This shift could redefine how users interact with their PCs, but it also raises questions about control, privacy, and dependence.

Amazon is rethinking its cashierless retail strategy by shifting to smaller stores after facing scaling challenges with its Just Walk Out technology. The move signals a more focused, cost-efficient approach to automated shopping.

Meta is pushing deeper into AI-generated influencers, reshaping how brands collaborate, market, and engage audiences at scale. Here’s what it means for creators, companies, and consumers.

Google is experimenting with ads inside AI-powered search summaries, raising fresh concerns from publishers about traffic loss, revenue decline, and the future of the open web.